£2 million for climate action efforts

Recognising that today’s wasteful economy is fuelling climate change and the destruction of our natural world, the Ellen MacArthur Foundation’s Jeans Redesign project has brought together major names from across fashion to change the industry and create circular jeans.

The Jeans Redesign Guidelines ensure jeans are made to be used longer, are made to be made again, and are made in ways that are better for garment workers and the environment by using less harmful chemicals in the production process.

Laura Chow, head of charities at People’s Postcode Lottery, said: "The Jeans Redesign is a great example of how all clothing could be made from safe and renewable materials, and demonstrates the circular economy in action, at scale. To make this happen, businesses have worked together to change the system, and with continued support from players of People’s Postcode Lottery, the Ellen MacArthur Foundation can work to further accelerate a transition across the global fashion industry. It’s a win for charity and a win for our climate."

To celebrate the launch of the full Jeans Redesign collection by the end of this month and the additional £2 million in funding, the Foundation, alongside People’s Postcode Lottery, is running a competition where three lucky people will each win a pair of the circular jeans. To enter: simply head to People’s Postcode Lottery’s Facebook page to find the competition post and share one way in which you and your family will help prevent your clothes ending up as waste.

Dame Ellen MacArthur explained: "Waste and disposability are woven into today’s economy fuelling climate change and pollution. Working in this collaborative way and using circular economy tools, has enabled us to rethink how we design, make, and use products. Put simply, we cannot fix our climate, unless we fix the economy, and we’re incredibly grateful support from players of People's Postcode Lottery is enabling us to do just that."

Climate change is one of the biggest challenges of our time, and in a year which highlights awareness with events such as COP26, it sits at the top of global agendas. With ongoing support from players of People’s Postcode Lottery, the Ellen MacArthur Foundation is able to show how using the tools a circular economy gives us can tackle this and other global issues.

The Postcode Climate Challenge is a £24 million initiative supporting the climate action work of 12 charities.